Why are we making this change
and how should it be used?
The brand architecture creates a simple, consistent brand and naming architecture that aligns with the Mobil Delvac Brand globally. The new architecture enables ease of understanding of product features and differentiation.
The pillars represent a shift in mindset from good-better-best to enable the end consumer to identify the right group of products for the age and corresponding technology of their truck and equipment.
Mobil Delvac Ultra™ lubricants help deliver on the needs of the latest engine technology with products that can help maximize oil drain intervals1, have potential for fuel economy2 and performance.
Mobil Delvac Modern™ lubricants are our heart of market offer covering the broadest age range of engine equipment and technology needs.
Mobil Delvac Legend™ lubricants can help provide older engine and equipment owners with the benefits and warranty3 that only a name brand can deliver.
Unless we communicate specifically about formulation changes to the product, there will be no comingle restrictions. The new product can be topped upon the old product.
What will change?
Yes
Yes, the new labels will come in with new brand architecture names and designs.
All pre-existing package styles will be offered under the new brand architecture.
Unless specifically communicated, there will be no formulation changes to the product, other than product name change.
There will be no impact to technical specifications, OEM claims or marketing claims under the new architecture.
Unless otherwise communicated, the only change will be to the product name on both PDS and SDS.
No impacts to global trade regulations.
There is NO impact to shelf life of the product.
Other than the material codes that you will have to update, no other system-level changes are expected.
1 Based on US engine manufacturers’ (OEM) average oil drain intervals (ODI) recommendation. Results vary based on vehicle/engine condition, driving and environmental conditions. Consult OEM or Imperial Oil before implementing extended ODIs, especially if the equipment/vehicle is under warranty.
2 Compared to 15W-40 conventional diesel engine oils. Actual savings are dependent upon vehicle/engine type, outside temperature, driving conditions and your current engine oil viscosity.
3 Guaranteed protection disclaimer: See limited warranty for full details.